The Golden Arrow preparing to be displayed at Selfridges department store, London. The Golden arrow was a land speed record car. The driver, Harry Segrave an ex race car driver, drove the golden arrow on March 11 1929 and set a world record of 231.45 mph, or 372.48 km/h. After witnessing the death of American race car driver Lee Bible, who also attempted to set a new record two days after Segrave, he decided not to set another and the golden arrow was never driven again. It is on display at the National motor museum in Bealieu England. Segrave died in a water speed record accident. There has been no definitive cause.